Earlier in the year (Monday 29th September) I visited the Science Media Centre, hosted at the Royal Institution.The Science Media Centre was set up by the scientific establishment after perceived failures (e.g. BSE, GM crops, MMR and autism) to communicate science effectively.It deals with controversial science stories. It’s activities include: Briefing journalists on controversial issues, working with press officers and ’crap-busting’
- Vision: Accurate evidence-based scientific information
- Mission: Easier for journalists to access best science
- Values: Reliable, fast, accurate
It improves media coverage of science by scientists doing the media better.The main strategies employed are ’rapid reaction’ and ’Win Win’.
PLEASE CALL THE SCIENCE MEDIA CENTRE!! SMC Contact Details
Here are my notes for the day.