Decisions Under Uncertainty

I found the following diagram from Mike Hulme's book interesting. It describes different ways of describing the risks from climate change (note the empowering nature of the national security frame).

Climate Change Frame	Audience Engaged
Scientific Uncertainty Frame	Those who don't want to change
National Security Frame	As above, but now inspired to act
Polar Bear Frame	Wildlife lovers
Money Frame	Politicians and the private sector
Catastrophe Frame	Those who are worried about the future
Justice and Equity Frame	Those with strong ethical leanings

Peter Dawe's comment that an entrepreneur is someone who makes decisions before knowing all the facts. I think we probably need more of an entrepreneurial attitude on this.

Source: Hulme (2009) 'Why we disagree about climate change: understanding controversy, inaction and opportunity', CUP (quoting Shanahan (2007) see http://tinyurl.com/ks3bme )